Are your Google Ads campaigns not delivering the expected results? If you suspect that conversions sent from Google Analytics 4 (GA4) might be causing inaccuracies and harming your campaigns, you’re not alone. The challenge of ensuring precise data tracking can be a real pain point for businesses striving for success in the digital advertising world.
In this video, we dive deep into the critical issue of conversion accuracy. We’ll explore common pitfalls related to this specific GA4 setting that could be skewing your data and adversely affecting your Google Ads performance. More importantly, we’ll provide you with a step-by-step guide on how to rectify these issues, ensuring that the conversions you’re sending to Google Ads are spot-on.
Your business can’t afford to lose valuable insights and resources due to inaccuracies in conversion tracking. So, if you’re serious about maximizing the potential of your Google Ads campaigns and making data-driven decisions, this video is a must-watch.
The video was recorded in Hebrew, but you’ll find English subtitles:
If you want to consult on how best to use your data to improve campaigns and results, let’s get acquainted. Schedule a free introductory call with us.
Here’s a short version of the video transcribed:
If you are sending conversions from Analytics to Google Ads – take note.
This can make your Analytics data inaccurate and also hurt the performance of your campaigns.
Hello, my name is Nathan Kreiderman, and I am the founder of Analyzit. We help businesses and organizations become data-driven to start using their data to get conclusions, insights, and business results.
In this video, I am going to show you how Google Analytics 4 may harm and even destroy your Google campaigns and how to prevent this situation or fix it.
So first of all, where does the problem come from?
At Universal Analytics, the data would be entered into analytics, then behind the scenes transmitted to Google Ads. And this is exactly the problem with the privacy laws or the GDPR laws. In fact, data that goes into analytics should not be transferred to any third-party software, which is probably one of the reasons for the forced switch to Analytics 4. Google has already received lawsuits on the matter, so this move, Analytics Four should resolve the matter and work under the terms of the GDPR.
So basically what they did in Analytics 4 is they added a button called Google Signals. The meaning of this button is to allow Google Analytics to connect to additional Google tools like Google Ads, Gmail, and actually transfer data from one software to another.
And since activating this button or that feature, it turns Analytics into a tool that transfers data to the third party along with which another feature called threshold is activated. The purpose of this feature is to filter and display partial data within analytics.
Therefore, when we activate Google Signals, we will begin to receive incomplete data in Analytics 4, and we will have no control which data does enter and which data does not enter Analytics.
The only way to get accurate conversions within Google Ads is to send the conversions from the site directly to Google Ads. And that means adding Google Ads tags within Tag Manager along with our Analytics 4 tags.
And if you report server-side conversions, then of course add reporting to Google Ads server-side as well.